Tart and tangy hibiscus beer cocktail. For a copywriting client. It's a sweet gig.
Usually I keep my copywriting life separate from my own personal writing, in part to distinguish my personal voice from the ones I slip into when writing content for clients. Transparency is important to me. I don’t partner with PR firms to write about products on Sausagetarian, for various reasons (PR agencies have not been approaching me, for one), and that’s okay. I did a little of that with a pasture-raised veal producer on an old blog, and while I felt their products were fantastic, it just was not a good fit for either party involved. I'm a little too left-of-center to make that click on my own web turf.
But I’m going to break form and share a blog post I wrote for the company I create web content for, Heirloom Finds Jewelry. And that's because they recently asked me to develop a signature Heirloom Finds beer cocktail for their blog. So this? It does click. I get to comb through bins of jewelry in their headquarters and pull out funky bracelets and necklaces to integrate in food styling. It’s awesome! The staffers that I collaborate with are open to new ideas and committed to delivering content that’s engaging and useful, not just SEO-driven drivel. I really feel like part of the Heirloom Finds family. Also, they are my go-to tasters when I’m developing recipes for my vegan baking project. They know good food!